Printed Matter Inc.
195 Tenth Avenue, NYC
April 5–May 24, 2008
fierce pussy was a New York–based collective of queer women that emerged in 1991 from the ferment spawned by ACT UP. Promoting lesbian visibility and self-defined identity, fierce pussy helped politicize the urban landscape by wheat-pasting posters, distributing stickers and T-shirts, and "renaming" a number of New York streets after lesbian heroines.Their low-tech aesthetic is exemplified by photocopied posters, which have been reissued in a book published by Printed Matter and are exhibited there above vitrines of related ephemera. Members' childhood snapshots are emblazoned with words like MUFFDIVER and DYKE; the phrase LESBIAN CHIC MY ASS is illustrated with a bathroom-stall-worthy rendering of an ass followed by the words FUCK 15 MINUTES OF FAME. WE DEMAND OUR CIVIL RIGHTS. NOW. Contemporaneous groups such as Queer Nation, Dyke Action Machine, and the aforementioned ACT UP pioneered an activist appropriation of the slick language of advertising, taking a cue from Situationist détournement and the work of Barbara Kruger. fierce pussy's posters share aesthetic kinship with the more punkish 1979 publication Durhing Durhing by Joseph Wolman (founder, with Guy Debord, of the Letterist International), in which random faces are overprinted with Marxist-inflected words.
This kind of contextualization, however, distances the work from the queer bodies that made it, and queer bodies are still not visible enough. Riding that wave of lesbian chic, The L Word now epitomizes self-defined lesbian (with little mention of gender-queer or trans) identity. fierce pussy's book, the most vital part of the exhibition, opens with reprints of three nearly twenty-year-old posters comprising a more diverse spectrum of identities, among them dyke, butch, pervert, femme, feminist, and queer. The pages are detachable and reconfigurable. Just add wheat paste. —Amoreen Armetta


